Our History
Anthony Jewelers is a 3rd Generation family business serving the Riverfront communities and beyond since 1953. We are a full-service jeweler, specializing in Engagement Rings, Loose Diamonds, Custom Design, and Jewelry Repair. With two graduate gemologists on staff, we are happy to help you with all your jewelry needs.
In 1934, at the age of 17, Anthony Fratto, Sr. learned the trade of watchmaker by apprenticing under his uncle. His first job in the industry was on Jewelers' Row in Philadelphia, the country's oldest jewelry district. He then owned a small watch repair shop, called Rosetta's, on Market St. (The picture below shows him standing in front of this shop.) During World War II, he used his refined hand skills to help build equipment for the war effort.
After working in the Navy Yard, he finally decided to open a store of his own. In 1953, Anthony opened "Fratto Jewelers" in Haddonfield. He moved the store to Palmyra in the late 50's. In the beginning, our inventory consisted of mostly watches, clocks, china, luggage, and leather goods. There was a small selection of jewelry, which was mostly gold-filled. (Quite different from the inventory carried today!)
